From problem to testable hypothesis

When you have a pain-point but no structured way to test it

1

Challenge Brief

A successful innovation begins with a great challenge - it can be a problem or an opportunity.

Beginner

2

Problem Interview

A structured customer discovery technique to validate problem hypotheses, understand existing solutions, and identify early adopters before committing to building a specific solution.

Beginner

3

Solution Interview

A solution interview is a form of a customer interview to test if you are on the right path.

Intermediate

4

Lean Canvas

A one-page business model template designed specifically for new product concepts, focusing on customer problems and solutions delivered through a unique value proposition.

Beginner