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Problem Interview
A structured customer discovery technique to validate problem hypotheses, understand existing solutions, and identify early adopters before committing to building a specific solution.
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Calendly
Scheduling tool for coordinating interview times with customers
The Mom Test
Essential guide to conducting effective customer interviews and avoiding biased feedback
Talking to Humans
Practical handbook for customer discovery and interview techniques
Conducting Effective Problem Interviews
Step-by-step guide to customer interview methodology and validation
Similar Methods
Solution Interview
A solution interview is a form of a customer interview to test if you are on the right path.
User Personas
A method for creating realistic representations of your key user types that capture their goals, behaviors, and pain points to guide product decisions.
Customer Journey Map
A visual storytelling technique that maps out each step of a customer's experience with your product or service, capturing both actions and emotions along the way.
Challenge Brief
A successful innovation begins with a great challenge - it can be a problem or an opportunity.
Problem Statement Reframing
Properly framing the innovation challenge is critical to your success.
Prototype Test Plan
Test each of the individual key assumptions and the envisaged value propositions.
Research Plan
Every challenge is different, so take some time to develop and execute a research plan that's custom made to deeply understand your challenge.
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Stage Gate
Want a smarter way to bring your ideas to life? Meet Stage Gate - your friendly guide to innovation. Think of it as a journey with helpful checkpoints along the way. At each "gate," you get to pause, evaluate your progress, and make sure you're on the right track. This practical approach helps teams focus their energy on the most promising ideas, manage risks effectively, and bring great innovations to life faster.
Product Development
Ready to turn your great ideas into real products? Product development is your journey from "what if?" to "wow!" It's the exciting process of bringing something new to life, whether you're creating a brand-new product or making an existing one even better. By focusing on what customers really want, building something that works, and making sure it connects with your audience, you can create products that people will love.
Design Thinking
Want to solve problems in a way that puts people first? Design thinking is your friendly guide to creative problem-solving! It's more than just a method - it's a mindset that helps you understand what people really need and create solutions they'll love. By focusing on empathy, brainstorming ideas, testing prototypes, and learning from feedback, you can develop solutions that work in the real world.
Design Thinking is a design and management framework that develops solutions to problems by involving the human perspective in all steps of the problem-solving process. It encompasses processes such as context analysis, problem finding and framing, ideation and solution generating, creative thinking, sketching and drawing, modelling and prototyping, testing and evaluating.