Hypothesis to pivot decision

Starting with a hypothesis, testing it cheaply, deciding whether to stay or change direction

Lean Canvas

A one-page business model template designed specifically for new product concepts, focusing on customer problems and solutions delivered through a unique value proposition.

Beginner

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BETA

Problem Interview

A structured customer discovery technique to validate problem hypotheses, understand existing solutions, and identify early adopters before committing to building a specific solution.

Beginner

Build-Measure-Learn

Build-Measure-Learn is the core feedback loop of the Lean Startup methodology, developed by Eric Ries - a disciplined cycle where teams build the smallest possible testable version of an idea, measure real customer response with actual data, and learn whether their assumptions were correct before deciding to persist, pivot, or stop.

Intermediate

Pivot or Persevere

The Pivot or Persevere meeting is a structured decision-making ritual from Lean Startup methodology that uses validated learning data - not gut instinct or sunk cost reasoning - to answer the most consequential question any startup faces: should we fundamentally change direction, or stay the course with greater conviction?

Intermediate