Customer development to first product spec

Steve Blank's customer development approach from framework to first product spec

1

Four Steps to the Epiphany

Four Steps to the Epiphany gives startups a systematic methodology for searching - not executing - their way to a repeatable, scalable business model by putting customer discovery and validation before product development and scale.

Advanced

2

Problem Interview

A structured customer discovery technique to validate problem hypotheses, understand existing solutions, and identify early adopters before committing to building a specific solution.

Beginner

3

Solution Interview

A solution interview is a form of a customer interview to test if you are on the right path.

Intermediate

4

MVP Specification

A strategic approach to defining the minimal feature set needed to deliver value to customers, test market assumptions, and validate business potential with minimal investment.

Intermediate