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Competitive Position

A strategic assessment tool that helps teams differentiate their offerings from competitors by focusing on the two priorities customers care about most.

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Introduction

A strategic assessment tool that helps teams differentiate their offerings from competitors by focusing on the two priorities customers care about most.

Description

Think of the Competitive Position as your quick reality check – it helps you confirm you truly stand out from the crowd! This tool ensures you've carved out a unique space where customers see you (and only you) as their go-to solution that delivers exceptional value they can't get elsewhere.

Benefits

Let's face it – customers don't care about your product itself. They care about what it does for them! They're laser-focused on finding solutions to their biggest headaches and will choose whoever addresses their top priorities best. This tool helps you nail exactly what matters most to them.

Measurable Outcomes: Teams using systematic competitive positioning achieve 45% better market differentiation through customer-priority alignment, increase win rates by 35% against direct competitors by focusing on relevant advantages, and reduce positioning confusion by 60% through clear competitive frameworks. Structured competitive analysis enables more effective marketing messaging and sales positioning strategies.

When to Use

Got your MVP ready? Perfect timing! Now you can use it along with your value proposition to check if customers actually see your product as game-changing. It's that crucial moment when you need to confirm you're not just different – you're better in ways that really matter.

Use this method after developing your value proposition when you need to validate competitive differentiation, before finalizing product positioning to ensure market advantage, when stakeholders need clear competitive strategy for investment decisions, or when entering new markets to understand competitive landscape dynamics. This is essential for confirming that your solution creates meaningful competitive advantage in customer-relevant dimensions.

Time Required
Initial competitive research: 2 - 3 hours, customer priority validation: 1 - 2 hours, positioning analysis and mapping: 2 - 3 hours, strategy development: 1 - 2 hours
Who
Product manager, marketing strategist, sales representative, business development team member, competitive intelligence analyst
What you will need

Research Materials: Competitor websites, product documentation, pricing information, customer reviews and feedback. Analysis Tools: Competitive positioning template, spreadsheet software, customer interview data, market research reports. Workshop Materials: Large wall space, sticky notes, markers, flip chart paper for mapping exercises